Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design

Authors: Bijmolt, Tammo H. a., Dorotic, Matilda, Verhoef, Peter C.

Ask AI a Question

Brand: Brand: Now Publishers Inc

ASIN: 1601985002 (US)

75.01 USD Usually ships within 6 to 7 months

Features

  • Used Book in Good Condition

Category: N/A (Slug: business-money/marketing-sales/consumer-behavior)

Ask a Question about "Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design"

0 / 300