Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

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Uncover the secrets behind viral trends and societal shifts with "Revenge of the Tipping Point." Explore the fascinating world of overstories and superspreaders, gaining a deeper understanding of how social engineering shapes our lives. This insightful analysis will equip you with the knowledge to navigate the complexities of information spread and social influence. Whether you're a student of sociology, a marketing professional, or simply someone fascinated by the dynamics of social trends, this book offers a compelling and thought-provoking exploration of how ideas and behaviours spread. Gain a competitive edge by understanding the mechanics of social engineering and the power of viral phenomena.